Sara Domi

/Sara Domi

About Sara Domi

Sara Domi has had experience in every facet of the beauty industry. You may have seen featured releases in Vogue, Harper's Bazaar and Allure. Sara, a professional makeup artist and on-set stylist, co-owns PROPAGANDA HAIR GROUP, a local hair salon in Austin, Texas, with her husband, Lati Domi. Her eye for creating looks that sell brands is a key reason advertisers seek her assistance on set.She authored a book entitled, "Paint by Numbers", while holding the position of National Cosmetics Director and Media Spokesperson and was responsible for conceptualizing and implementing makeup education for this major cosmetic brand.Sara's high point as a runway artist was working with Alexander McQueen, Valentino, Lanvin, Giorgio Armani, and Oscar de la Renta's collections. Sara's passion lies with editorial styling and print. She has had over three hundred published pages and more than thirty national and international publications to her name.Sara uses her experience to create PROPAGANDA HAIR GROUP's branding and as a tool for educating "The Group". Sara says, "This blog has been a great way for me to revisit beauty writing and has become an amazing platform to educate on a much larger scale. Thank you for following and 'happy painting'."


By |May 25th, 2017|Trends|


Today, I am writing to make sure that you don't miss out!  First, I'd like to share a little love for our amazing team of hair professionals.  You might have seen your face on Instagram after a few snaps in our photo booth, post hair service.  Their commitment to taking care of you, our clients, shows in their work.  We couldn't be more proud of our "group".  Don't miss out!  A few of our team members are [...]

By |August 18th, 2016|Austin Beauty News|

OOB MAGAZINE – Kiersey Clemons

Hello all!!  This post is about my recent involvement with OOB MAGAZINE and actress Kiersey Clemons.  Though I posted this coverage on my personal site,  I thought I'd let you know what I've been up to lately.  It's been a while since we've had a makeup focused blog post, and this project was too special not to share with you.  If you are new to PROPAGANDA HAIR GROUP... my name is Sara Domi and I am [...]

By |July 26th, 2016|Austin Beauty News, Celebrities, Makeup|


NOW HIRING!!!! Are you a front desk coordinator who has at least two years of front desk experience? PROPAGANDA HAIR GROUP is now accepting resumes for a full time front desk position. We will be interviewing over the next couple days and look to fill this role immediately. This opportunity won't last long... Contact us to SUBMIT your resume.

By |May 25th, 2016|Austin Beauty News|


We'd like to send a special thank you to all of our clients.  It's that time again!!!  We, at PROPAGANDA HAIR GROUP, would like to share a little love and let you know about a special event happening this Friday and Saturday.  Mark your calendars for March 4th and 5th for Client Appreciation.  This weekend only; stop by the salon to receive 20% off select products.  Don't have an appointment?  No stress.  You can still stop [...]

By |March 1st, 2016|Austin Beauty News, Events|

Sunday SESSIONS – Spring 2016

Last year we started something new at PROPAGANDA HAIR GROUP. Sunday SESSIONS is an ongoing monthly project with the intent of showcasing the work of our talented "group" while involving the community. Sunday SESSIONS - Spring 2016,  features bold reds, candy colored hues and short women's cuts.  Shot by us... on Sundays... at the salon. Special thanks to the ladies who allowed us to try something new with their look. Photography by our very own; Lati Domi and [...]


CLOSED FOR THE HOLIDAYS From all of us at Propaganda Hair Group, we wish you the happiest holiday. Today is the last day we will be open in 2015. We love our staff and give them a week off at the end of the year to spend with their families. We will reopen on January 2, 2016. All calls and emails will be returned at that time for future bookings. Thank you for supporting us [...]

By |December 23rd, 2015|Austin Beauty News|


I'm pleased to announce that we will be doing something new this holiday season.  Makeup MONDAYS is a way for us to give a little love to our clients for the month of December.  As many of you know... we are open on Mondays for the month of December prior to Christmas.  Starting this Monday, December 7th, Sara Domi, Propaganda Hair Group owner and makeup artist, will be taking appointments to get you holiday ready. [...]

By |December 3rd, 2015|Austin Beauty News, Events, Makeup|


We have started something new at PROPAGANDA HAIR GROUP.  Sunday Sessions will be an ongoing monthly project with the intent of showcasing the work of our talented "group" while involving the community.  This is our Sunday Sessions - Men's Hair Cuts, held at PHG.  Shot by us... on Sundays... at the salon.  Special thanks to the men who allowed us to try something new.  Photography by our very own, Lati Domi and Sara Domi.  If you would like to [...]

By |November 24th, 2015|HAIR HUB - Austin Stylist Spotlight|

TRIBEZA Style Show 2015

PROPAGANDA HAIR GROUP was honored to be the hair and makeup backstage sponsor for the TRIBEZA Style Show 2015.  We view this yearly event as an opportunity to work together with the community and deviate from behind the chair, to backstage.  "We are fortunate to have so many talented artists of whom we work with on a daily basis; making an event like this possible.  We closed the doors at PROPAGANDA on October 1st to [...]