White lids were a makeup trend that lit the runways for spring 2014. Whether you opt for matte and graphic or ethereal and light-handed, this “white hot” trend is here to stay. While many of us find trends hard to translate into everyday wear, the “lit lid” is one that can shine for us with these pro tips.
Pro tip 1: TEXTURE TRICK
Maybe a matte white powdered eye shadow or a creamy iridescent texture is your jam. As a professional makeup artist, I prefer to pair color or in this case, “white” with and foundation texture that differs. For example, I love matte white eye shadows with glowy or fresh dewy skin, OR moonlit cream eye shadows with delicate matte doll-like skin. It’s merely a preference but I find that the opposing texture creates even more pop.
Pro tip 2: PLACEMENT PICK
Eye shadow placement is likely the most misunderstood facet in makeup application. The spring runways featured multiple placement options for white, eye details. I encourage you to go with what you know and what you feel comfortable with. If you wearing liquid black eyeliner everyday is what makes you feel like you, then opt for liquid white eyeliner and finish with two coats of mascara. If you identify with a smoky bronzed eye, for example, replace your bronzy hue with a shimmery white alternative, and try lining the waterline with a black or brown pencil for definition. Minimal girls should try adding a pale white shimmery shade to the inner corners of the eyes, or to step out of the box, try sweeping that shade along the upper and lower lash lines prior to mascara.
Pro tip 3: BRAVE WHITE
This tip is for those of us that embrace this trend and want to achieve a true graphic white lid. Due to our skin tones, varying in tonal depth, it is common for the skin of our lower lids to be darker than the skin under the brow. When using white eye shadows, natural tones are commonly visible; breeding frustration.
Layering is the key. Start with a creamy white texture applied to the lower lid, for example, a white eye pencil, pale concealer, cream white eye shadow, etc. After concentrating your cream base from the lash to the bone, blend any hard lines with your fingertip to prep the lid for the next step. With a dense eye shadow brush, pat and press a preferred powder white eye shadow directly on top of the creamy textured white shadow base and blend. This will add extra punch and opacity to your application and will set the shadow base in place. Think of this technique similarly to using a liquid foundation and setting with powder. It’s the same idea. Powders set creams and add opacity, plain and simple.
Please post your white-eyed adventures. I would love to answer any questions that may arise and celebrate your successes. Share this blog and happy painting.